In a previous post, I mentioned other community events that seem to go perfectly. When I think back to the CMA Music Festival, everything seemed like it was perfect. The shows went well, the vendors seemed happy and fans had a blast. It all went off without a hitch, right?
Wrong. It may seem as if everything is fine because of the glamour of events themselves, but I bet someone behind the scenes is struggling, praying everything works out for the best. That’s what I do.
As I plan the Rockin’ Country Festival, I realize that it’s very unlikely anything has ever gone off without a hitch. Between the plans that lead up to the event, the promotion and the event itself, something is going to cause frustration for those involved in the strategic planning process.
Yes, strategic planning. What? I mentioned this before. Do you think events just happen? Nope. Do you think people just show up? Again, no way. Every event takes a lot of effort. I’ve been working on this festival month after month. And if you count my brainstorming sessions, it’s been a year! I put together a plan, which definitely evolved before I began implementing it all.
Well, now I’m a month out from the Rockin’ Country Festival, and boy, oh, boy do I feel frustrated. I still do not have the lineup finalized, and I need to begin heavy promotions. I’ve been working on this for a solid two months straight now. Coordinating everyone’s schedules with everyone else’s schedule is more difficult than I ever imagined it would be.
Tip #1: Over estimate the amount of time for people to respond to your message. It’s better to allow too much time than not enough time. It will reduce your stress level and provide you more time for other things you need to accomplish.
The clock is ticking. Therefore, the next four weeks of my life are devoted to promoting the Rockin’ Country Festival. Here are the promotional tools I think will work best:
- Social media
- Traditional PR
- Smaller, pre-events
And here’s why I’m using them and why they’re important for all you musicians out there (hint: promote your show on your end).
Social media seems to be the best method in today’s era. Check out this year’s Facebook statistics to see why it’s such a valuable mechanism. And of course, Twitter is ideal to keep it short and sweet.
Tip #2: If you’re a musician, get on all social media sites, especially Ping. It’s my newest social media membership, but for musicians, it’s ideal. You can be recommended by your fans, which is an authentic way to grow your fan base. Without true fan endorsements, how will increase your visibility?
I’m using my blog to tell potential concert goers more about the bands participating in my festival. I figure it’s a great way generate buzz and develop a conversation. This way I know if I’m on track, if I’m giving concert goers what they want. Hopefully, my readers will recognize the opportunity to let me know if they have any suggestions for the Rockin’ Country Festival as well.
Tip #3: Your fans want to hear about your shows, about what’s going on musically for you. Start a blog. Include posts about the inspiration for a song, how a show went or anything to make your fans feel as if they’re getting to know you personally.
In an article I read the other day, people look forward to traditional promotion. The article called “5 reasons PR pros still need traditional media” explains it all. I plan to have advertising in newspapers and tackle the old-guerrilla marketing technique of posting flyers everywhere.
Tip #4: Don’t rule out traditional promotional tactics; they help with credibility.
Although this creates more work for you, smaller events will generate buzz about your main event. It takes a lot to capture people’s attention. I joined forced with the Akron-Canton Regional Food Bank and their Harvest for Hunger campaign. Simple enough. Also, get ahead of the game by reading about 10 Event Trends for 2011.
Tip #5: Jump on board with already planned events. You’ll be helping them out as well as increasing awareness about your music or event.
As my energy for this festival wanes, I envision the success of the event to keep me going strong. I’m overcoming strategic planning process blues by fueling my mind with pictures of crowded venues. So don’t let me down. Join in with my promotional tools, give me some advice if you have any and, last but not least, make plans to come to the festival already!